Research

Pandemic Communication: Behavioral Impact of Public Health Campaigns and State Mandated Communicative Practices

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October 31, 2021
The COVID-19 pandemic has resulted in mass amounts of public health campaigns by federal, state, and local governments all throughout the world. The success of these campaigns rests in the audiences that receive these messages and whether they choose to accept the messages. This study seeks to understand how the general population reacted to public health campaigns during the COVID-19 pandemic. A digital ethnography is utilized to understand the sentiment of the general public, and whether they accept the public health measures communicated by these pandemic communication campaigns.
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DAVID TIERNEY
NEW YORK CITY

Hello my name is David! I'm a MA student at NYU where I'm studying Media, Culture, & Communication. You'll be able to see all my work here–whether it be my documentaries, student research, blog, and other work. Follow my updates and discover New York City with me!